Tuesday, October 26, 2010

Direct marketing - tips guide marketing direct mail!

Everyone seems to hate mail, and most companies have attempted to use without success. But with these direct marketing tips, that I would like to transform your marketing mailer scrap and spam to something that is truly effective the client wants to receive.

See now that it's the 3 phases...

STEP 1 – Think about your mailing list.

The data is very old and you are confident that the data source is reliable?

I can't tell you how important is to have a good liste.Il does not matter if you already owner or go buy one that you must make sure that it is up-to-date.

PHASE 2 - targeting.

No set of direct marketing advice is incomplete without talking about the idea of targeting.

Always keep one thing in mind:

"If you want to sell a ton of burgers, you need is a crowd of hungry"-Gary Halbert.

You should ta

rget factors below:

Persons age
* Location
Way of life
* Tuition
* Likes and dislikes
* Purchase behaviour.

PHASE 3 - market research.

You need to know how to think the market and the pain they feel you can contribute to solving.

Fortunately it is now easier with every market niche online forums.

PHASE 4 - your marketing message.

Should you your message clear, compelling and easy to understand does to try and fill in your direct mail with a load of information and products because you will eventually just confusion between your customers and will not get sales.

Have a goal for each piece and make all that effort to achieve this goal.

Final thoughts.

Direct Mailer can be an excellent tool for your company if you go about it in the right direction.

If you just follow these tips a conversion rate of 8.0% is not uncommon.

Good luck.

For more ideas, tips and articles click here.

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